The Future of the Global Yachting Market in 2024

The global yachting market has grown steadily over the past decade, driven by rising affluence and the increasing popularity of yachting as a leisure activity. Yachting refers to recreational boats and ships, ranging from small sailboats to large motor yachts. It is a popular activity among high-net-worth individuals, allowing them to cruise for leisure, recreation, and entertainment.

The yachting market comprises selling and maintaining yachts, along with ancillary services like charters, marinas, and yacht tourism. Key customer segments include wealthy individuals, charter companies, and hotels/resorts. Geographically, Europe has traditionally been the largest market, though North America and Asia Pacific are quickly gaining ground.

The yachting industry was valued at around $35 billion in 2019, having grown at a CAGR of 4.2% over the past five years. Further growth is expected, driven by rising disposable incomes, increasing tourism, and yacht design/technology innovations. However, the market faces challenges such as high ownership costs, environmental regulations, and the availability of marinas. Overall, promising opportunities exist for yacht manufacturers, charter companies, and service providers targeting the high-end consumer segment.

Nomad 5 SUV side yacht

Market Size & Growth Projections

The global yachting market was valued at approximately $47.5 billion in 2021. The market is projected to grow at a CAGR of 4.2% between 2022 and 2024, reaching nearly $54 billion by 2024.

The largest regional markets currently are:

– North America – $16.8 billion

– Europe – $15.9 billion

– Asia Pacific – $8.3 billion

North America and Europe account for over 70% of the global yachting market. However, the Asia Pacific market is expected to grow fastest over the next few years as yachting gains popularity among the expanding middle class.

world's 7 continents

Key Market Segments

The global yachting market can be segmented into two main categories: luxury and mainstream yachts.

Luxury Yachts

The luxury yacht segment comprises high-end yachts, typically 80 feet or longer. These include motor yachts, sailing yachts, and superyachts. Luxury yachts are characterized by their large size, opulent amenities, high performance, and premium quality. They are built by leading yacht builders using the finest materials and customized to owner specifications. The luxury yacht market has witnessed steady growth in recent years, driven by high-net-worth individuals. Critical markets for luxury yachts include North America, Europe, and Asia Pacific.

Mainstream Yachts

In contrast to luxury yachts, mainstream yachts cater to middle-class boat buyers. They include smaller motorboats and sailboats less than 80 feet in length. Mainstream yacht types include bowriders, cuddy cabins, center console boats, express cruisers, and daysailers. These affordable yachts offer practical boating at lower price points. Mainstream yachts target a mass market and are produced by high-volume manufacturers. Key demand comes from marine tourism, recreational boating, and fishing activities.

Demand Drivers

Nomad 75 SUV back yacht

Several key factors are fueling growth in the global yachting market:

  • Wealth Demographics

The yachting industry is driven by high-net-worth individuals (HNWIs) with over $1 million in investable assets. Their numbers have steadily risen over the past decade, especially in Asia and the Middle East. This expanding pool of wealthy consumers is driving yacht sales globally. Market analysts point to economic growth in China, in particular, as a significant contributor, with over 1 million new millionaires created there in just the past five years.

  • Tourism Industry Trends

The rise of experiential luxury travel and tourism is also fueling the yachting industry’s growth. Cruising exotic destinations on a private yacht appeals to HNWIs seeking exclusive and customized travel adventures. Yachting enables access to secluded beaches, islands, and coastlines that even luxury resorts cannot provide. As tourism rebounds post-pandemic, the appeal of private yachts for luxury travel will likely accelerate.

  • Coastal Infrastructure Development

Several countries invest heavily in maritime infrastructure like ports, marinas, and facilities to attract more yachting tourism. The Mediterranean remains the epicenter of yachting, with countries like Monaco, France, and Croatia building state-of-the-art marinas to cater to larger private yachts. Emerging yachting destinations in Asia and the Middle East also prioritize development along their coasts to tap into this lucrative tourism segment. This infrastructure enables further growth of the global yachting fleet and cruising destinations.

Nomad 75 SUV front yacht

Regional Trends

The global yachting market is seeing diverging trends across regions. Mature markets like Europe and North America dominate in total market size, while rapid growth occurs across Asia Pacific.

  • Europe

– Europe accounts for over 50% of the global yachting market, with the Mediterranean region being the focal point of yacht tourism and purchases. Countries like Italy, France, and Spain lead the yacht manufacturing industry.

– Demand also remains strong in Northern Europe, especially amongst ultra-high-net-worth individuals. Brokerage sales have been robust in the UK in particular.

– Emerging markets in Eastern Europe are also contributing to growth. Croatia and Montenegro have invested heavily in yachting infrastructure, incentivizing foreign yacht purchases.

  • North America

– The US drives yachting demand in North America, accounting for over 85% of the regional market size. Florida and the Northeast remain prime boating locations.

– Canada and Mexico represent smaller but fast-growing markets. Vancouver and Toronto are emerging yachting hubs in Canada.

  • Asia Pacific

– China, Hong Kong, Singapore, and Thailand have seen a surge in yacht purchases and infrastructure development. Tax incentives in Thailand have made the country an attractive destination.

– Strong economic growth in India, Indonesia, and Malaysia indicates significant emerging opportunities. However, regulative challenges remain for foreign yacht imports across the region.

– Australia and New Zealand have mature yachting cultures akin to Europe. They serve as entry points to broader Asia Pacific growth.

Global trends yachting market

Technological Innovations

In recent years, the global yachting market has seen significant technological innovations transforming yacht ownership and the charter experience. Some of the key innovations include:

Electric Propulsion Systems

Electric propulsion systems are gaining popularity in the yachting industry. These quiet and emission-free systems are ideal for short-range cruising using electric motors powered by high-capacity lithium-ion battery banks. While range and power output limitations remain, electric systems are improving quickly. Leading manufacturers like Torqeedo offer hybrid electric systems that combine diesel engines with electric motors.

Fully electric yachts, like the 88-foot Vision concept from Swedish company Candela, are also emerging. This hydrofoil craft can hit speeds over 30 knots, with only the hum of the two 250 kW motors breaking the silence. As battery densities improve, electric propulsion will empower greener, quieter yachts.

Nomad 65

Digital Navigation

Modern yachts are adopting sophisticated digital navigation systems for route planning, weather routing, and automatic anchoring. Chart plotters like the Garmin GPSMAP series integrate sonar, radar, and entertainment controls. Advanced autopilots like the Raymarine Evolution maintain set courses without human intervention.

Digital navigation streamlines previously manual tasks for the captain and crew. Touchscreen interfaces provide intuitive control alongside automation to improve safety, efficiency, and the overall onboard experience. Integrated systems allow yachts to be operated more precisely, regardless of conditions.

Digital navigation

Entertainment Systems

Entertainment and connectivity onboard luxury yachts have substantially improved through new sound, video, lighting, and internet systems. Many now feature advanced home theater setups with 4K projectors, surround sound, and streaming services via maritime satellite internet. Others have integrated audio systems controlling music across decks.

Networked lighting systems like Savant create custom mood lighting scenes. Internet connectivity lets guests stream movies and music from their devices anywhere onboard. These cutting-edge systems transform yachts into impeccable entertainment hubs for owners and charter clients.


In recent years, the yachting industry has made strides to operate and build yachts more sustainably. This has been driven by consumer demand for more eco-friendly vessels and tightening environmental regulations.

Energy efficiency has become a significant focus, with newer yacht models integrating features like solar panels, hybrid propulsion systems, and lightweight hull materials. Solar panels can supplement the yacht’s power supply, reducing the need to run diesel generators. Hybrid propulsion combines diesel engines with electric motors, resulting in fuel savings. Advanced lightweight hull composites like carbon fiber require less energy to propel.

Yacht builders also use more sustainable materials like recycled teak or bamboo to reduce deforestation. Eco-friendly paints and coatings are being used that have lower emissions and biodegradability. Even interiors are designed sustainably, using renewable materials and avoiding toxic chemicals.

At a regulatory level, maritime emission rules set by organizations like the IMO are forcing the industry to transition to cleaner fuels. The US and EU have also set standards limiting VOC emissions from paints and coatings. These measures have pushed yacht builders to implement new technologies and processes to meet compliance.

Looking ahead, sustainability will continue to shape the superyacht market. Consumer interest and environmental regulations will drive further innovation in energy efficiency, materials, and manufacturing methods. This transition is critical for the industry to reduce its environmental impact and meet its corporate social responsibilities.


COVID-19 Impact

The COVID-19 pandemic resulted in an unprecedented decline in the global yachting industry in 2020. As countries went into lockdown and imposed travel restrictions, demand for yachts plummeted.

According to industry estimates, the production of yachts above 24 meters fell by nearly 20% in 2020 compared to 2019. The demand for smaller yachts and boats also sharply declined as leisure activities were curtailed. Charter businesses were severely affected as well.

However, the yachting market has also shown signs of recovery in 2021 as pandemic restrictions ease. Many industry experts expect a rebound, with the production of larger yachts projected to recover to 2019 levels by 2022. The charter market is also likely to see an uptick.

Covid 19

Key trends aiding the recovery include:

– Pent-up demand from high-net-worth individuals looking to spend on luxury experiences and assets after a year of lockdowns. This demographic has seen its wealth increase despite the pandemic.

– Continued low-interest rates and attractive financing options are encouraging yacht purchases.

– In some countries, yachting is considered a safer vacation option than hotels and resorts. This has boosted demand for private yacht charters.

– Yachting routes and businesses are adapting to new health regulations to accommodate continued social distancing preferences among clients.

While risks remain, the yachting industry has weathered the worst effects of the pandemic and is poised for a strong recovery over the next few years.

Future Outlook

The global yachting market is projected to experience steady growth in the coming years, driven by rising affluence, demand for luxury experiences, and innovations in yacht technology and design. However, the industry also faces some challenges and uncertainties moving forward.

Continued Growth Projected

Industry experts project that the global yachting market will grow at a CAGR of around 4% from 2022 to 2024. This continued growth will be fueled by rising numbers of high-net-worth individuals (HNWIs), particularly in Asia Pacific, higher consumer spending on luxury and experiences, and innovations making yachts more affordable, efficient, and customizable. Established markets like North America and Europe are expected to remain dominant while emerging markets will drive much of the new demand.


Opportunities in New Markets

Key opportunities lie in tapping into new demographics and geographic markets, for example, targeting younger HNWIs and prioritizing experiences over material goods by promoting yachting as the ultimate lifestyle experience. Emerging yachting hotspots like China, Thailand, Brazil, and the UAE will be critical new demand sources. Industry players can capture more first-time yacht buyers by using virtual/augmented reality and digital technologies to make yachting more accessible and understood.

Challenges: Regulations, Costs, Sustainability

However, the industry also faces challenges. Tighter regulations on yacht emissions, safety, taxes, and licenses could raise costs. Rising fuel prices may deter growth. The high costs of buying, maintaining, docking, and crewing a yacht put it out of reach for many. Promoting sustainability, energy efficiency, and more affordable yachting options will be vital to the industry’s continued growth.

Overall, the yachting market looks poised for steady growth but will need to innovate and tap into new markets and demographics to realize its full potential in the coming years.


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