Boum Senous: A Visionary Leader in Indonesia’s Yachting Industry

New year, new beginnings at Yacht Sourcing! We introduce our latest feature, YS Spotlight, where we highlight different members and crew of Yacht Sourcing each month. Kicking off the year, we are excited to feature our CEO and Founder, Boum Senous. We trust that you’ll enjoy learning more about our CEO just as much as we have. Cheers to a fantastic year ahead!

Boum Senous, the founder and CEO of Yacht Sourcing, is a prominent figure in the yachting industry, making waves as a trusted point of reference for yachting in Indonesia and the broader region. With a comprehensive range of services, including Phinisi construction, yacht dealership, management, and charter, Senous has transformed his passion for the sea into a thriving business empire. This article explores Senous’s journey, from his early love for boats to the challenges and successes that have defined Yacht Sourcing as a leader in the industry.

YS CEO Boum Senous

Boum Senous A Lifelong Love for the Sea

Boum Senous’s deep connection with the sea traces back to his teenage years when, at the age of 15, he sailed from Belgium to England to Scotland. This early exposure to the maritime world ignited a lifelong passion for boats, leading Senous confessed that he became “addicted to the sea.” Despite initially studying computer science and preparing to become an engineer, Senous pivoted away from his chosen path, deciding to travel the world and work on boats.

Seizing an Opportunity

Boum Senous observed that the leisure boat industry in Indonesia was primarily overseen by expatriates lacking in-depth knowledge of boats despite Indonesia being the world’s largest archipelago. Seeing an opportunity to bring professional expertise to the industry, Senous founded Yacht Sourcing, drawing upon his engineering background to navigate the complexities of boat construction and management.

Inspired by the Evolution of the Music Industry

Senous drew inspiration for Yacht Sourcing’s unique business model from the music industry’s transformation in the 90s. Like major music labels signing artists for various services, Senous envisioned offering a 360-degree approach to yachting services. Yacht Sourcing not only constructs boats but manages them, charters them, acts as a dealership for major yacht brands, and facilitates the sale of pre-owned boats.

The Bold Vision for Marinas

Senous’s ambitions extended to marina development. Recognizing marinas’ crucial role in the yacht industry, Senous initiated a section within Yacht Sourcing called Marina Sourcing. Although the grand plans for marinas had to be temporarily shelved, it showcased Senous’s foresight in understanding the holistic needs of the yachting ecosystem.

Boum Senous with YS COO

Weathering the Storm: The Pandemic Challenge

Yacht Sourcing thrived under Senous’s leadership until the global pandemic hit. The challenges brought about a restructuring, with Boum Senous parting ways with his co-founder. Despite the difficulties, Yacht Sourcing emerged stronger, with nine prominent yacht brands under its banner, including the latest addition of a superyacht. Senous now stands as a trailblazer in the industry, leading the way with unparalleled expertise.

Phinisi Construction Mastery

Under Senous’s leadership, Yacht Sourcing has become a prominent player in Phinisi construction, boasting the creation of some of Indonesia’s most prominent and top-ranking Phinisi boats, such as Prana, Vella, and Maj Oceanic. In 2019, Yacht Sourcing clinched the title of Best Asia-based Charter Company (phinisi) among the winners of various categories.

Boum Senous with YS Team

The Power of People

Boum Senous attributes Yacht Sourcing’s success to the dedicated team that supports him. Despite facing challenges such as the separation from his co-founder and the pandemic-induced hiatus, the team’s unwavering commitment provided a second life to the company.

Sustainability and Innovation

Senous recognizes the rapid evolution of the yacht industry over the past decade, particularly in sustainability. Yacht Sourcing has embraced green practices in Phinisi construction, using specifically planted trees for boat construction to ensure minimal environmental impact. Senous emphasizes the industry’s shift towards hydrogen and innovative fuel sources as a positive step towards a more sustainable future.

Challenges in Boat Construction

Building a boat involves finding the delicate balance between aesthetics and efficiency, and Senous points out that this remains a significant challenge. Adapting to local wood varieties not known in the Western world and implementing international maritime safety standards in Indonesia further underscore the complexities of boat construction.

Boum Senous Memorable Moments: Hosting Former Apple’s CTO

One of the most memorable experiences for Senous was hosting Apple’s previous Chief Technology Officer. Beyond the glamour of luxury yachting, a strong bond formed between Senous and the CTO, leading to collaboration on charitable initiatives, mainly supporting an orphanage with which Senous has been involved since moving to Indonesia.

Conclusion

Boum Senous’s journey from a sea-loving teenager to the visionary founder and CEO of Yacht Sourcing showcases the transformative power of passion and foresight. Yacht Sourcing stands as a testament to Senous’s commitment to professionalizing the leisure boat industry in Indonesia, offering comprehensive services and setting new standards. As Senous continues to navigate the seas of success, Yacht Sourcing remains a beacon in the yachting world, embodying innovation, sustainability, and a profound love for the sea.

Interested about this topic? Check out other articles from Yacht Sourcing below:

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